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The Unfiltered Truth About Building Business

Real founders. Real stories. No fluff. Business Unmasked dives deep with the people actually doing the work — from biotech to SaaS, deep tech to digital franchises.

7+ Episodes
7 Founders
100% Unfiltered
Latest Episode
Zero Marketing Spend to 4M Users: The B2B Health AI Playbook
29 min

Every Conversation,
Unmasked

Deep dives with founders, operators, and the people building the future — sharing what really happens behind the scenes.

Zero Marketing Spend to 4M Users: The B2B Health AI Playbook EP 07 29:24
Y
Yogesh

Zero Marketing Spend to 4M Users: The B2B Health AI Playbook

How a B2B health AI company reached 4 million users without spending a dollar on marketing.

How to Automate a $3 Trillion Manufacturing Market EP 06 33:18
D
Daniele

How to Automate a $3 Trillion Manufacturing Market

A materials physicist turned 5x entrepreneur is building Physical AI that lets robots assemble parts with human-like intuition. Backed by a $1M no-equity grant.

Why Every Deep Tech Founder Needs a Media Engine EP 05 24:38
ML
Mitchell Leshchiner

Why Every Deep Tech Founder Needs a Media Engine

Ex-pro soccer player turned Palantir engineer is building ElectroCare — using AI to track blood biomarkers continuously and non-invasively. His mission: save a million lives.

How He Raised $3M for his Biotech Startup EP 04 39:20
FK
Franco Kraiselburd

How He Raised $3M for his Biotech Startup

At 23, Franco is the CEO of Asclepi — reinventing the Band-Aid with next-gen wound care. He raised $3M, half through non-dilutive grants, by becoming the world's best at understanding wound care economics.

From Napkin to $1M ARR EP 03 20:17
RB
Robert Brennan

From Napkin to $1M ARR: The Playbook for Monetizing Free Software

Co-founder of All Hands AI explains how they secured $18M in seed funding after their open-source AI coding tool exploded on GitHub overnight. From Google to building the future of coding.

The Digital Franchise Model EP 02 25:39
AA
Ammar Akhtar

The Digital Franchise Model: 500x Growth in Three Years

The "Uber of car rentals" — Ammar scaled Final Rentals to 60 countries without owning a single car. From Karachi to Dubai to the world, all by creating a digital umbrella for local shops.

Why I Bought My Competitor EP 01 28:03
SB
Somer Baburek

Why I Bought My Competitor Instead of Fighting Them

From professional barrel racer to VC to biotech CEO — Somer used a corporate rollup strategy most startups ignore to fast-track Hera Biotech's growth in women's health.

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7+
Episodes
7
Founders
6
Industries
0
Fluff

Business Without
the BS

Business Unmasked started because I was tired of the same recycled advice. "Just hustle harder." "Follow your passion." Cool — but what does building a real business actually look like?

Every week, I sit down with founders and CEOs — from biotech to AI, deep tech to digital marketplaces — who share the real story. The pivots, the failures, the moments they almost quit, and the breakthroughs that changed everything.

Raw Conversations

Unscripted, unfiltered interviews with people who've actually done it.

Actionable Playbooks

Every episode gives you something you can implement today.

Diverse Founders

From biotech to AI, from open-source to digital franchises — every journey is different.

Personal Branding
for CEOs

The no-BS guide to building a personal brand that actually drives revenue. Learn why the top founders are investing in content — and how you can start today.

  • The 5-step personal branding framework for busy CEOs
  • Why podcasting is the #1 authority-building tool right now
  • Real examples from founders who 10x'd their pipeline with content
  • The exact content calendar template we use with our clients

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Personal Branding
for CEOs

The Complete Guide

01 Why Personal Brand = Revenue
02 The CEO Content Playbook
03 Podcasting for Authority
04 LinkedIn + YouTube Strategy
05 The 90-Day Launch Plan

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